Just add water: architecture startups!

What’s your is yours, what’s yours is (not) mine?
October 27, 2013, 8:34 pm
Filed under: Startup

Using PR material from your former office can be a necessity when starting out but being clear of what your role was in the project or providing appropriate credit is critical and ethically significant.  In all the PR material that I’ve used so far, I’ve been clear to list my old firm and my title (whether it was Project Architect/Manager/Designer etc) for the project.   While the projects I’ve been going after have been in a totally different market (and different country), I’ve been trying to be very clear of “what’s yours is yours, and what’s yours is (not) mine”…

I found link on the AIA website, offering up good ground rules for authorship/credit:  http://www.aia.org/about/ethicsandbylaws/AIAS077624


Peer Review
October 22, 2013, 4:46 pm
Filed under: Startup

Despite having about 10yrs of work experience, it turns out none of my current projects resemble any of the work at my last office that I’d worked at…(in scope, budget, schedule). Some of these projects feels like I’m having to reinvent the wheel, in terms of how to set up my drawings and the drawing set or fee structure.  Wish there was a place where you can get peer reviews on how others are setting up their drawings or doing things…its unfortunate that the AIA doesn’t offer much in terms of a community.

Architectural Photography
October 1, 2013, 2:38 pm
Filed under: Startup

So, now that a few projects are done — I’m about to begin the process of getting photos taken of the project.  (Read as: anyone who has a wide angle lens to capture these small spaces!)  At my old office, we had a longstanding relationship with an amazing photographer. He always cut us a deal and charged only $1500/day with full rights to all the photos, unless used for publication.   His general way of working was taking as many shots and then doing touchups later, as opposed to spending the whole day with only 3-5 very specifically framed views.  Another photographer we’d used in the past, billed around $3000/day and provided the said 3-5 framed views.  The cost of the use of each photo was usually high and made you flinch, but they were beautiful.


It’s hard to use these as reference when your budget for your projects are 1/4 the budget as my old office….corollary to this, your marketing budget for having photos taken of your projects is equally as small.   What are you spending on your architectural photography?  or are you diy-ing it?