Just add water: architecture startups!


Advertising vs. Reviews
August 17, 2014, 3:07 pm
Filed under: Startup

A few days ago, I was leisurely reading the New York Times Homes section. There on the front page was a picture of two modern interior projects with the proud owner posing alongside the glossy images.  Seemed pretty common and I quickly flipped through it, until I realized that the whole article is about the owner who is the interior designer for both places….and I being to wonder, is this an advertisement?  Is there a line between marketing and reviews on design?  Not that we should all expect critical writings on our work, but hey, it just makes you wonder how this whole marketing process works…

 

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