Just add water: architecture startups!


Mind the Gap.
March 23, 2016, 5:03 pm
Filed under: Startup

Lately I’ve been taking some time to put together PR material — mainly cleaning up plans and photos to be ready for publications and writing more elaborate project descriptions.  The thing that I’ve realized is there’s a huge gap in the publishing world.  There’s a million and one interior design blogs and magazines out there, but very few architectural sites.  Most of the sites that we as architects have are mainly echo chambers for stararchitects and projects with budgets that are $1000/sf and beyond.  Not the most suitable for the regular architect in their mid career starting out on their own.

I’ve tried pitching to interior design magazines but the reality is that I’m not an interior designer. I don’t have zoomed in photos of a night stand with carefully laid out books and candles.  It’s not to dismiss this, but it’s not what I do.  I fall into the gap between architect working on a lot of interior projects that don’t all include furnishings.  So it often feels like I’m neither here nor there….but in the gap.

What are you doing to get your work out?